@font-face{font-family:"Big Shoulders Display";src:url(fonts/BigShouldersDisplay.woff2) format("woff2");font-weight:100 900;font-display:swap}
@font-face{font-family:"Schibsted Grotesk";src:url(fonts/SchibstedGrotesk.woff2) format("woff2");font-weight:400 900;font-display:swap}
@font-face{font-family:"Fragment Mono";src:url(fonts/FragmentMono.woff2) format("woff2");font-weight:400;font-display:swap} /* taste-skill-ignore: brand face for price and deadline, approved by the owner */

:root{
  --red:#c2181d; --ink:#101010; --paper:#ffffff; --stone:#eef1f2; --stone-2:#dfe4e6;
  --muted:#5d6569; --red-2:#a51216; --ink-2:#232323;
  --display:"Big Shoulders Display","Arial Narrow","Helvetica Neue",sans-serif;
  --sans:"Schibsted Grotesk","Helvetica Neue",Arial,sans-serif;
  --mono:"Fragment Mono"/* taste-skill-ignore: brand face for figures */,"SF Mono",Menlo,monospace;
  /* boxed: the colour of each chapter runs edge to edge; the content sits in a box of --box */
  --g:clamp(16px,2.2vw,32px); --box:1360px;
  --m:max(var(--g),calc((100vw - var(--box)) / 2));
  --k:10.6; /* the longest hero line, in em (measured: 10.46) */
  --t-mega:clamp(104px,15.5vw,224px); /* capped with the box */
  --t-xl:clamp(60px,9.4vw,168px);
  --t-l:clamp(40px,5.2vw,88px);
  --t-lead:clamp(19px,1.5vw,22px);
  --t-body:18px;
  --ease-out:cubic-bezier(.22,1,.36,1); --ease-io:cubic-bezier(.76,0,.24,1); --ease-soft:cubic-bezier(.33,1,.68,1);
}
*{box-sizing:border-box;margin:0;padding:0}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
html,body{overflow-x:clip}
body{background:var(--paper);color:var(--ink);font:400 var(--t-body)/1.55 var(--sans)}
img,video{display:block;max-width:100%}
a{color:inherit}
:focus-visible{outline:2px solid currentColor;outline-offset:3px}
::selection{background:var(--ink);color:var(--paper)}
.wrap{padding-inline:var(--m)}
.grid{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));column-gap:24px}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.price{font-family:var(--mono);/* taste-skill-ignore: brand face for figures */font-variant-numeric:tabular-nums;letter-spacing:-.01em}
section{position:relative}

/* chapters */
.c-red{background:var(--red);color:var(--paper)}
.c-ink{background:var(--ink);color:var(--paper)}
.c-paper{background:var(--paper);color:var(--ink)}
.c-stone{background:var(--stone);color:var(--ink)}

/* buttons */
.btn{display:inline-flex;align-items:center;gap:.6em;min-height:56px;padding:0 26px;font:700 17px/1 var(--sans);text-decoration:none;border:0;cursor:pointer;white-space:nowrap;
  transition:transform 140ms var(--ease-out),background-color 180ms ease,color 180ms ease}
.btn:active{transform:scale(.97)}
.btn-ink{background:var(--ink);color:var(--paper)}
.btn-red{background:var(--red);color:var(--paper)}
.btn-paper{background:var(--paper);color:var(--ink)}
.btn .arw{display:inline-block;transition:transform 180ms var(--ease-out)}
@media (hover:hover) and (pointer:fine){
  .btn-ink:hover{background:var(--paper);color:var(--ink)}
  .btn-red:hover{background:var(--ink)}
  .btn-paper:hover{background:var(--ink);color:var(--paper)}
  .btn:hover .arw{transform:translateX(4px)}
}

/* header: ink follows the chapter beneath */
.bar{position:fixed;inset:0 0 auto 0;z-index:50;display:flex;align-items:center;justify-content:space-between;padding:14px var(--m);color:var(--paper);background:var(--red);
  --sym:var(--paper);transition:color 300ms ease,background-color 300ms ease}
.bar[data-ink="ink"]{color:var(--ink);--sym:var(--red)}
.bar[data-ink="paper"]{color:var(--paper);--sym:var(--paper)}
.bar[data-ink="paper-red"]{color:var(--paper);--sym:var(--red)}
.bar>a:first-child{display:flex;align-items:center;min-height:44px}
.logo{display:block;width:148px;height:auto}
.lg-s{fill:var(--sym);transition:fill 300ms ease}
.lg-w{fill:currentColor}
.nav{display:flex;align-items:center;gap:28px;font:600 16px/1 var(--sans)}
.nav a{padding:12px 0;text-decoration:underline;text-decoration-thickness:2px;text-underline-offset:6px;text-decoration-color:transparent;transition:text-decoration-color 180ms ease}
.nav a:hover{text-decoration-color:currentColor}
.nav .go{padding:14px 18px;background:var(--ink);color:var(--paper)}
.bar[data-ink="ink"] .nav .go{background:var(--red)}
.bar[data-ink="paper"] .nav .go{background:var(--red)}
.nav .go{text-decoration:none;white-space:nowrap}
.links{display:contents}
.menu-btn{display:none}

/* ---------- 1 HERO ---------- */
.hero{overflow:hidden;padding-bottom:clamp(56px,7vw,112px);container-type:inline-size}
.hero h1{position:relative;z-index:2;padding-top:clamp(112px,17svh,190px);font:800 var(--t-mega)/.8 var(--display);letter-spacing:-.02em;text-transform:uppercase;
  font-size:calc((100vw - 2 * var(--m)) / var(--k));font-size:calc(100cqi / var(--k))}
.hero h1 .l{display:block;white-space:nowrap;overflow:hidden;padding:.24em 0 .06em;margin:-.24em 0 -.06em} /* .24em: room for the accent of NEGÓCIO (it rises .17em above the capitals) */
.hero h1 .l>span{display:block}
.hero h1 .l1{color:var(--paper)}
.hero h1 .l2{color:var(--ink)}
.hero .sub{position:relative;z-index:2;margin-top:clamp(20px,2.4vw,36px);font:800 clamp(24px,2.7vw,40px)/1.05 var(--display);text-transform:uppercase;letter-spacing:.005em}
.hero-foot{position:relative;z-index:4;display:grid;grid-template-columns:repeat(12,minmax(0,1fr));column-gap:24px;grid-template-rows:auto auto auto;margin-top:clamp(28px,4svh,56px);align-items:start}
.hero-foot .say{grid-column:1 / span 6;grid-row:1;font-size:var(--t-lead);line-height:1.4;max-width:32ch}
.offer{grid-column:1 / span 6;grid-row:2;display:flex;flex-wrap:wrap;align-items:center;gap:18px 28px;margin-top:28px}
/* the desk: what the client already has, turning into the site as you scroll */
/* the desk photo is as tall as the text beside it and melts into the red at the bottom */
.morph{grid-column:8 / span 5;grid-row:1 / span 3;align-self:stretch;margin:0}
.morph .fr{position:relative;height:100%;min-height:340px}
/* the fade is a mask on the picture itself (not on a clipping box around it): WebKit can drop a masked box whose only child is positioned */
.morph img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:50% 12%;
  -webkit-mask-image:linear-gradient(#000 58%,transparent);mask-image:linear-gradient(#000 58%,transparent)} /* taste-skill-ignore: a mask, not a fill: the desk photo fading into the red, asked for by the owner */
.fine{display:block;font-size:14px;line-height:1.45;opacity:.85;max-width:52ch}
.hero-foot .fine{grid-column:1 / span 6;grid-row:3;margin-top:18px}
.bars .in .fine{margin-top:8px}
.offer .price{font-size:clamp(17px,1.35vw,20px);line-height:1.35}
.offer .price b{font-weight:400;font-size:1.6em;display:block;letter-spacing:-.03em}
.offer .price b s{font-size:.55em;margin-right:.25em;text-decoration-thickness:2px}
.offer .alt{font-weight:600;text-underline-offset:5px;display:inline-flex;align-items:center;min-height:44px}
/* ---------- 1a JA TENTOU ANTES ---------- */

/* ---------- 1b ADD-ONS ---------- */
.picks{padding-block:clamp(64px,7vw,112px)}
.reel{position:relative;margin:0;aspect-ratio:16/9;background:var(--ink-2);overflow:hidden}
.reel video{width:100%;height:100%;object-fit:cover}
.reel-play{position:absolute;left:16px;bottom:16px;display:inline-flex;align-items:center;gap:12px;min-height:48px;padding:0 20px;background:var(--paper);color:var(--ink);text-decoration:none;font:600 16px/1 var(--sans);transition:transform 140ms var(--ease-out)}
.reel-play .tri{width:0;height:0;border-left:12px solid currentColor;border-block:7px solid transparent}
.reel-play:active{transform:scale(.97)}
.reel-play .price{font-size:14px;opacity:.7}
.reel.on .reel-play{display:none}
.picks h2{font:800 var(--t-l)/1.02 var(--display);text-transform:uppercase}
.picks .lead{margin-top:18px;font-size:var(--t-lead);max-width:46ch}

/* ---------- ticker ---------- */
.ticker{overflow:hidden;white-space:nowrap;padding:22px 0;font:800 clamp(40px,6vw,96px)/1 var(--display);text-transform:uppercase}
.ticker .run{display:inline-flex;gap:.5em;will-change:transform;transform:translateX(calc(var(--x,0) * -1px))}
.ticker .run span:nth-child(even){color:var(--red)}
.c-red .ticker .run span:nth-child(even),.ticker.c-red .run span:nth-child(even){color:var(--ink)}

/* ---------- 2 WORK ---------- */
.work{padding:clamp(72px,8vw,128px) var(--m);overflow:clip}
.work h2{font:800 clamp(28px,2.4vw,36px)/1 var(--display);text-transform:uppercase;margin-bottom:48px;grid-column:1 / -1}
.names{grid-column:1 / span 7;grid-row:3;list-style:none}
.names li a{display:flex;align-items:baseline;gap:20px;padding:10px 0;text-decoration:none;color:var(--muted);transition:color 220ms ease}
.names li a .n{font:800 clamp(44px,5.6vw,92px)/1 var(--display);text-transform:uppercase;letter-spacing:-.01em;transition:transform 320ms var(--ease-out)}
.names li a .d{display:none;font-size:15px;color:var(--muted);white-space:nowrap}
.names li.on a{color:var(--ink)}
.names li.on a .n{transform:translateX(18px)}
.names li.on a .n::before{content:"";display:inline-block;width:.32em;height:.32em;background:var(--red);margin-right:.18em;vertical-align:.18em;transform:skewX(-20deg)}
.chips{grid-column:1 / -1;display:flex;flex-wrap:wrap;gap:8px;margin:-16px 0 40px}
.chips button{min-height:46px;padding:0 18px;border:2px solid var(--ink);background:transparent;color:var(--ink);font:600 16px/1 var(--sans);cursor:pointer;transition:background-color 180ms ease,color 180ms ease,transform 140ms var(--ease-out)}
.chips button[aria-pressed="true"]{background:var(--ink);color:var(--paper)}
.chips button:active{transform:scale(.97)}
@media (hover:hover){.chips button[aria-pressed="false"]:hover{background:var(--stone)}}
.names li[hidden]{display:none}
.bench{grid-column:1 / span 7;grid-row:4;margin-top:64px;font-size:var(--t-lead);line-height:1.45;color:var(--muted);max-width:50ch}
.bench b{color:var(--ink)}
.stage{grid-column:8 / span 5;grid-row:3 / span 2;position:sticky;top:16vh;align-self:start}
.stage .media{display:grid;grid-template-columns:minmax(0,1fr) 26%;gap:14px;align-items:end}
.stage.nomedia .media{grid-template-columns:1fr}
.stage.nomedia .phone{display:none}
.screen{position:relative;aspect-ratio:16/10;background:var(--stone);overflow:hidden}
.screen video,.screen img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:top;transition:opacity 260ms ease}
.screen .ph,.phone .ph{position:absolute;inset:0;display:grid;place-items:center;padding:24px;text-align:center;font-size:15px;color:var(--muted)}
.screen .note{position:absolute;inset:0;display:flex;flex-direction:column;justify-content:flex-end;gap:10px;padding:clamp(20px,2.4vw,32px);background:var(--red);color:var(--paper)}
.screen .note b{font:800 clamp(28px,2.6vw,44px)/.95 var(--display);text-transform:uppercase}
.screen .note span{font-size:16px;line-height:1.45;max-width:44ch}
.phone{position:relative;aspect-ratio:390/844;background:var(--stone-2);overflow:hidden;border:5px solid var(--ink)}
.phone img{position:absolute;inset:0;width:100%;height:auto;min-height:100%;object-fit:cover;object-position:top}
.phone img.long{animation:longscroll 14s var(--ease-io) infinite alternate}
@keyframes longscroll{0%,8%{transform:translateY(0)}92%,100%{transform:translateY(calc(-100% + var(--ph,400px)))}}
.cap{margin-top:16px;display:flex;justify-content:space-between;gap:16px;font-size:15px}
.cap a{font-weight:700}
.stage-note{margin-top:40px;font-size:15px;color:var(--muted);max-width:36ch}
@media (min-width:861px) and (max-width:1180px){.stage .media{grid-template-columns:1fr}.stage .phone{display:none}}

/* ---------- 3 FEATURES ---------- */

/* ---------- 4 SHOWCASE: the two-heads switch ---------- */
.switch-sec{padding:clamp(64px,7vw,112px) var(--m);display:grid;grid-template-columns:repeat(12,minmax(0,1fr));column-gap:24px;row-gap:28px;align-items:start;transition:background-color 420ms var(--ease-io),color 420ms var(--ease-io)}
.switch-sec[data-state="code"]{background:var(--red)}
.switch-sec[data-state="code"] .toggle{background:var(--red-2)}
.switch-sec[data-state="code"] .toggle span:first-of-type{color:#f3c9ca}
.switch-sec h2{font:800 clamp(40px,4.4vw,72px)/1 var(--display);text-transform:uppercase}
.switch-sec .hd>p{margin-top:18px;font-size:var(--t-lead);max-width:34ch}
/* the control row: the switch, and beside it the line that says it turns by itself */
/* the screen: the sketch the communication head decided, wiping into the page the code head shipped */
.sw{position:relative;aspect-ratio:16/10;overflow:hidden;background:var(--paper)}
.sw img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:top}
.sw .real{clip-path:inset(0 0 0 100%);transition:clip-path 900ms var(--ease-io)}
[data-state="code"] .sw .real{clip-path:inset(0)}
.sw .tag{position:absolute;left:12px;top:12px;z-index:2;padding:8px 12px;background:var(--ink);color:var(--paper);font:700 14px/1 var(--sans)}
.sw .tag b{font-weight:700}
.sw .tag .t2{display:none}
[data-state="code"] .sw .tag .t1{display:none}
[data-state="code"] .sw .tag .t2{display:inline}
.panel figcaption{margin-top:14px;font-size:16px;line-height:1.4;display:flex;flex-wrap:wrap;align-items:center;gap:0 18px}
.panel figcaption a{display:inline-flex;align-items:center;gap:.4em;min-height:44px;font-weight:700;text-underline-offset:5px}
.toggle{position:relative;max-width:100%;font-size:clamp(40px,5.2vw,88px);display:flex;align-items:stretch;background:var(--ink-2);color:#a9b1b5;padding:.12em;cursor:pointer;border:0;font-family:var(--display);font-weight:800;text-transform:uppercase;letter-spacing:-.01em;line-height:1}
.toggle span{position:relative;z-index:1;padding:.32em .42em;transition:color 420ms var(--ease-io)}
.toggle .thumb{position:absolute;z-index:0;top:.12em;bottom:.12em;left:.12em;width:var(--w1,50%);background:var(--red);transform-origin:left center;transition:transform 480ms var(--ease-io),background-color 420ms ease}
.toggle span:first-of-type{color:var(--paper)}
[data-state="code"] .toggle .thumb{transform:translateX(var(--x2,100%)) scaleX(var(--s2,1));background:var(--ink)}
[data-state="code"] .toggle span:first-of-type{color:#a9b1b5}
[data-state="code"] .toggle span:last-of-type{color:var(--paper)}
.toggle:active{transform:scale(.99)}
@media (hover:hover) and (pointer:fine){.toggle:hover .thumb{background:var(--red-2)}[data-state="code"] .toggle:hover .thumb{background:#000}}

/* ---------- 5 THE DUO ---------- */
.duo{padding-block:clamp(72px,8vw,128px)}
.duo h2{grid-column:1 / -1;font:800 var(--t-l)/.95 var(--display);text-transform:uppercase;margin-bottom:40px}
/* the two heads side by side, the same drawing twice; the quote runs under both, as the close of the section */
.tile{grid-column:span 6}
.tile figure{position:relative;aspect-ratio:1/1;overflow:hidden}
.tile img{width:100%;height:100%;object-fit:cover;object-position:50% 42%;filter:grayscale(1) contrast(1.15);mix-blend-mode:multiply;transform:scale(calc(1.08 - var(--q,0) * .08))}
.tile.t1 figure{background:var(--red)}
.tile.t2 figure{background:var(--ink)}
.tile.t2 img{mix-blend-mode:normal;filter:invert(1)}
.tile h3{margin-top:14px;font:800 clamp(26px,2.2vw,34px)/1 var(--display);text-transform:uppercase}
.tile p{margin-top:8px;font-size:16px;max-width:44ch}
.quote{grid-column:2 / span 10;position:relative;margin-top:clamp(72px,7vw,112px);padding-left:clamp(64px,7vw,112px)}
.quote::before{content:"\201C";position:absolute;left:0;top:-.08em;font:800 clamp(120px,12vw,200px)/.8 var(--display);color:var(--red)}
.quote blockquote{font-size:clamp(26px,2.5vw,36px);line-height:1.25;font-weight:500;letter-spacing:-.01em;max-width:44ch;text-wrap:pretty}
.quote figcaption{margin-top:24px;font-size:16px;font-weight:600}

/* ---------- 6 HOW (staircase) ---------- */
.how{padding-block:clamp(72px,8vw,128px) clamp(88px,9vw,144px)}

/* ---------- 6b CLIENT AREA: the same steps, on the client's phone (real screens, sample data) ---------- */
/* the cover's quiet line, under the one button: a link to this section, never a second button */
.offer .area-cta{flex-basis:100%;padding-block:10px;font-size:16px;line-height:1.4}
.offer .area-cta a{font-weight:600;text-underline-offset:5px}
.offer .area-cta .arw{display:inline-block;margin-left:.25em;transition:transform 180ms var(--ease-out)}
@media (hover:hover) and (pointer:fine){.offer .area-cta a:hover .arw,.area-in a:hover .arw{transform:translateX(4px)}}
.area{padding-block:clamp(72px,8vw,128px);scroll-margin-top:12px} /* the cover links here: the headline clears the fixed bar */
.area-hd{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));column-gap:24px;row-gap:20px;align-items:end}
.area h2{grid-column:1 / span 8;font:800 var(--t-l)/1.02 var(--display);text-transform:uppercase}
.area-lead{grid-column:9 / span 4}
.area-lead>p:first-child{font-size:var(--t-lead);line-height:1.45;max-width:40ch}
.area-in a{display:inline-flex;align-items:center;gap:.4em;min-height:44px;margin-top:8px;font-weight:700;text-decoration-thickness:2px;text-underline-offset:5px}
.area-in .arw{display:inline-block;transition:transform 180ms var(--ease-out)}
/* the three screens step down, left to right, like the steps above them */
@media (max-width:860px){
  .area-hd{grid-template-columns:minmax(0,1fr)}
  .area h2,.area-lead{grid-column:1}
  .area h2{font-size:min(var(--t-l),calc((100vw - 2 * var(--m)) / 9.9))} /* longest line, "Não precisa perguntar.": 9.43em measured */
}
/* phone: one screen per row, the text beside it, zigzag like the statements further up */
@media (max-width:600px){
}

/* ---------- 7 FAZ / NÃO ---------- */
.lists{padding:clamp(72px,8vw,128px) 0;display:grid;grid-template-columns:1fr 1fr;gap:clamp(40px,6vw,120px)}
.col{container-type:inline-size;max-width:640px}
.col:last-child{justify-self:end;width:100%}
.big{font:800 46cqw/.8 var(--display);text-transform:uppercase;letter-spacing:-.02em;display:block}
.col-no .big{color:var(--red);font-size:41cqw}
.bars{margin-top:20px;display:grid;gap:6px}
.bars details{background:var(--stone)}
.col-no .bars details{background:var(--ink);color:var(--paper)}
.bars summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;align-items:center;gap:16px;min-height:60px;padding:0 20px;font-weight:600;font-size:17px}
.bars summary::-webkit-details-marker{display:none}
.bars summary small{display:block;margin-top:2px;font-size:15px;font-weight:500;opacity:.8}
.bars summary:has(small){padding-block:10px}
.bars summary::after{content:"+";font:400 26px/1 var(--sans);transition:transform 240ms var(--ease-out)}
.bars details[open] summary::after{transform:rotate(45deg)}
.bars .in{padding:0 20px 22px;font-size:16px;line-height:1.5;max-width:52ch}
.bars .in .price{display:block;margin-top:10px;font-size:16px}
.bars .in a{font-weight:700;display:flex;align-items:center;width:fit-content;min-height:44px;margin-top:4px}

/* ---------- 8 CONTACT ---------- */
.contact{padding:48px 0 clamp(72px,9vw,144px);overflow:hidden}
.strip{display:flex;gap:8px;width:max-content;animation:marq 60s linear infinite}
.strip figure{height:150px;flex:none;background:var(--red-2);overflow:hidden}
.strip figure img{height:100%;width:auto}
.strip figure.w43{aspect-ratio:3/4}.strip figure.w11{aspect-ratio:1}.strip figure.w32{aspect-ratio:3/2}
.strip figure img{width:100%;object-fit:cover;object-position:top}
@keyframes marq{to{transform:translateX(-50%)}}
.contact h2{margin-top:clamp(56px,7vw,112px);font:800 clamp(56px,8.6vw,156px)/1 var(--display);text-transform:uppercase;white-space:nowrap}

/* ---------- 9 FOOTER ---------- */
.foot{position:relative;overflow:hidden;display:flex;flex-direction:column;padding:clamp(48px,5vw,72px) var(--m) 24px}

/* footer in clear groups (all pages but monte.html, which still uses .top/.meta above):
   who we are · the pages · the company, then the contact, with the address set as the headline */
.foot{--sym:var(--red)}
.foot .cols{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));column-gap:24px;row-gap:36px;font-size:16px;line-height:1.5}
.foot .ft-grp h2{font:700 16px/1.3 var(--sans);color:#a9b1b5;margin-bottom:12px}
.foot .g-who{grid-column:1 / span 4}
.foot .g-who h2{margin-bottom:16px;color:var(--paper)}
.foot .g-who .logo{width:148px}
.foot .g-who p{max-width:32ch}
.foot .g-nav{grid-column:6 / span 3}
.foot .g-nav ul{list-style:none;display:grid;grid-template-columns:repeat(2,max-content);column-gap:32px;margin-top:-10px}
.foot .g-nav a{display:flex;align-items:center;min-height:44px;font-weight:600;text-decoration:underline;text-decoration-thickness:2px;text-underline-offset:5px;text-decoration-color:transparent;transition:text-decoration-color 180ms ease}
.foot .g-nav a:hover,.foot .g-nav a:focus-visible{text-decoration-color:currentColor}
.foot .g-co{grid-column:9 / span 4}
.foot .g-co address{font-style:normal}
.foot .num{white-space:nowrap}
.foot .base{margin-top:28px;display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:4px 32px;font-size:14px;color:#a9b1b5}
.foot .base p{max-width:64ch}
.foot .base .up{display:inline-flex;align-items:center;min-height:44px;font-weight:700;color:var(--paper);margin-left:auto}

/* ---------- 01/11: home revista (por que, chave, como funciona, contato) ---------- */
/* ícones: traço da marca; o quadrado vermelho é o mesmo módulo do símbolo */
.ic{display:block;flex:none;width:56px;height:56px;padding:12px;background:var(--red);color:var(--paper)}

/* 3 POR QUE: a ideia em cima; cada linha, a dor riscada e o que muda */
.why{padding-block:clamp(72px,8vw,128px)}
.why-hd{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));column-gap:24px;row-gap:20px;align-items:end;padding-bottom:clamp(28px,3.4vw,48px);border-bottom:3px solid var(--ink)}
.why-hd h2{grid-column:1 / span 7;font:800 clamp(48px,6.4vw,112px)/1 var(--display);text-transform:uppercase;letter-spacing:-.005em}
.why-hd h2 span{display:block;white-space:nowrap}
.why-lead{grid-column:8 / span 5;font-size:var(--t-lead);line-height:1.45;max-width:40ch}
.why-list{list-style:none}
.why-row{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));column-gap:24px;align-items:center;padding:clamp(18px,1.8vw,28px) 0;border-bottom:1px solid var(--ink)}
.why-row .ic{grid-column:1}
.why-dor{grid-column:2 / span 3;color:var(--muted);font-size:17px;line-height:1.4;text-decoration:line-through;text-decoration-color:var(--red);text-decoration-thickness:2px}
.why-row h3{grid-column:5 / span 4;font:800 clamp(28px,2.6vw,44px)/1.02 var(--display);text-transform:uppercase}
.why-txt{grid-column:9 / span 4;font-size:17px;line-height:1.45}
.why-txt a{display:inline-flex;align-items:center;gap:.4em;min-height:44px;font-weight:700;text-underline-offset:5px;text-decoration-thickness:2px}

/* 4 A CHAVE: esboço e no ar à direita, a chave logo abaixo e do mesmo tamanho; o case à esquerda */
.switch-sec{align-items:stretch}
.sw-l{grid-column:1 / span 5;display:flex;flex-direction:column;gap:clamp(32px,4vw,56px)}
.sw-r{grid-column:6 / -1;display:flex;flex-direction:column;gap:20px}
.switch-sec .case{display:grid;gap:18px;padding-top:22px;border-top:1px solid currentColor;max-width:44ch}
.switch-sec .case dt{font:700 14px/1.2 var(--sans);text-transform:uppercase;letter-spacing:.08em}
.switch-sec .case dd{margin-top:6px;font-size:17px;line-height:1.45;max-width:42ch}
.switch-sec .ctl{container-type:inline-size;display:flex;flex-direction:column;align-items:flex-start;gap:12px}
.toggle{font-size:min(80px,9.6cqi)} /* a chave tem 10,1em de largura em 800: cabe na coluna da captura */
.switch-sec .hint{font-size:16px;line-height:1.4;font-weight:600}

/* 6 COMO FUNCIONA: cinco passos em sequência, um ao lado do outro */
.how{padding-block:clamp(72px,8vw,128px)}
.how-hd{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:end;gap:16px 48px;margin-bottom:clamp(36px,4.4vw,64px)}
.how-hd h2{font:800 var(--t-l)/1 var(--display);text-transform:uppercase}
.how-hd p{font-size:var(--t-lead);line-height:1.45;max-width:36ch}
.seq{list-style:none;display:grid;grid-template-columns:repeat(5,minmax(0,1fr));column-gap:clamp(16px,1.8vw,24px)}
.seq-s{display:flex;flex-direction:column;gap:14px;padding-top:18px;border-top:3px solid var(--paper)}
.seq-end{border-top-color:var(--red)}
.seq-n{display:flex;justify-content:space-between;align-items:flex-start;font:800 clamp(40px,3.4vw,56px)/.9 var(--display)}
.seq-s .ic{order:-1;margin-bottom:4px}
.seq-s h3{font:800 clamp(24px,2vw,32px)/1.04 var(--display);text-transform:uppercase}
.seq-s p{font-size:17px;line-height:1.45}
.how-go{margin-top:clamp(40px,4.4vw,64px);display:flex;flex-wrap:wrap;align-items:center;gap:14px 24px}
.how-go span{font-size:17px;max-width:44ch}

/* 8 CONTATO: o botão principal vai ao Monte o seu; o formulário é a alternativa, mais baixo */

@media (min-width:861px) and (max-width:1180px){
  .why-row h3{grid-column:5 / span 4}
  .seq-s p{font-size:16px}
}
@media (max-width:860px){
  .why-hd{grid-template-columns:minmax(0,1fr)}
  .why-hd h2,.why-lead{grid-column:1}
  .why-hd h2{font-size:min(13vw,calc((100vw - 2 * var(--m)) / 7.6))} /* "qualquer um faz." tem 7,4em */
  .why-row{grid-template-columns:48px minmax(0,1fr);column-gap:16px;row-gap:6px;align-items:start}
  .why-row .ic{grid-column:1;grid-row:1 / span 3;width:48px;height:48px;padding:10px}
  .why-dor,.why-row h3,.why-txt{grid-column:2}
  .why-dor{font-size:16px}
  .why-row h3{font-size:clamp(26px,7.4vw,34px)}
  .sw-l,.sw-r{grid-column:1}
  .sw-l{display:contents}
  .switch-sec .hd{order:1}.sw-r{order:2}.switch-sec .case{order:3}
  .toggle{font-size:min(64px,9.6cqi)}
  .how-hd{display:block}
  .how-hd p{margin-top:14px}
  .seq{grid-template-columns:minmax(0,1fr);row-gap:28px}
  .seq-s{display:grid;grid-template-columns:48px minmax(0,1fr);column-gap:16px;row-gap:8px;align-items:start}
  .seq-s .ic{order:0;grid-column:1;grid-row:1 / span 3;width:48px;height:48px;padding:10px;margin:0}
  .seq-n,.seq-s h3,.seq-s p{grid-column:2}
  .seq-n{font-size:36px}
  .seq-s h3{font-size:clamp(26px,7.4vw,34px)}
}

/* 02/11: contato só com o botão; rodapé enxuto com as barras do símbolo ao fundo; área do cliente em sequência */
.contact-go{margin-top:clamp(28px,3vw,48px);display:flex;flex-wrap:wrap;align-items:center;gap:20px clamp(24px,3vw,48px)}
.contact-go .btn{min-height:clamp(76px,7vw,112px);padding:0 clamp(32px,3.4vw,56px);font-size:clamp(20px,1.9vw,30px);gap:.5em}
.contact-go p{font-size:var(--t-lead);line-height:1.4;max-width:30ch}
.foot>*{position:relative;z-index:1}
.foot .foot-mark{position:absolute;z-index:0;right:calc(var(--m) - 2%);bottom:-6%;width:min(56vw,760px);height:auto;fill:var(--paper);opacity:.06;pointer-events:none}
.foot .g-co a{text-decoration-thickness:1px;text-underline-offset:4px}
.foot .base{margin-top:clamp(48px,6vw,96px)}

.area-body{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));column-gap:24px;margin-top:clamp(40px,5vw,72px);align-items:start}
.area-list{grid-column:1 / span 6;list-style:none;border-top:3px solid var(--ink)}
.area-s{display:grid;grid-template-columns:56px 56px minmax(0,1fr);column-gap:18px;row-gap:6px;padding:20px 0;border-bottom:1px solid var(--ink)}
.area-s .ic{grid-column:1;grid-row:1 / span 2}
.area-n{grid-column:2;grid-row:1 / span 2;font:800 clamp(36px,3vw,48px)/.9 var(--display)}
.area-s h3{grid-column:3;font:800 clamp(24px,2vw,32px)/1.04 var(--display);text-transform:uppercase}
.area-s p{grid-column:3;font-size:17px;line-height:1.45;max-width:48ch}
.area-shots{grid-column:7 / -1;padding-left:clamp(0px,2vw,32px);position:sticky;top:96px}
.area-phones{list-style:none;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px}
.area-phones li:nth-child(2){margin-top:clamp(24px,3vw,48px)}
.area-phones li:nth-child(3){margin-top:clamp(48px,6vw,96px)}
.area-ph{margin:0;aspect-ratio:599/1298;background:var(--ink);border:4px solid var(--ink);overflow:hidden}
.area-ph img{width:100%;height:100%;object-fit:cover;object-position:top}
.area-cap{display:block;margin-top:10px;font-size:15px;line-height:1.3;font-weight:600}
.area-cap b{font:800 18px/1 var(--display);margin-right:.3em}
.area-note{margin-top:20px;font-size:16px;color:var(--muted)}
@media (max-width:860px){
  .contact h2{white-space:normal}
  .contact-go .btn{width:100%;justify-content:center}
  .foot .foot-mark{width:92vw;right:-12vw;bottom:-4%}
  .area-list,.area-shots{grid-column:1 / -1}
  .area-shots{position:static;margin-top:36px}
  .area-s{grid-template-columns:48px minmax(0,1fr);column-gap:16px}
  .area-s .ic{width:48px;height:48px;padding:10px;grid-row:1 / span 3}
  .area-n{grid-column:2;grid-row:auto;font-size:32px}
  .area-s h3,.area-s p{grid-column:2}
  .area-s h3{font-size:clamp(26px,7.4vw,34px)}
  .area-phones{display:flex;gap:14px;overflow-x:auto;scroll-snap-type:x mandatory;padding-bottom:12px;margin-inline:calc(var(--m) * -1);padding-inline:var(--m);scroll-padding-inline:var(--m)}
  .area-phones li{flex:0 0 min(62vw,260px);scroll-snap-align:start}
  .area-phones li:nth-child(n){margin-top:0}
  .area-phones:focus-visible{outline:2px solid currentColor;outline-offset:2px}
}

/* ---------- reveal choreography ---------- */
@media (prefers-reduced-motion:no-preference){
  /* visible first: nothing starts fully hidden, so a fast scroll, a full-page print or a slow phone never sees a hole */
  .js .hero h1 .l>span{transform:translateY(105%);animation:lineup 1s var(--ease-out) forwards;animation-delay:calc(var(--i)*120ms + 150ms)}
  .js .morph{animation:morphin 1.1s var(--ease-out) .3s both}
  .js [data-rise]{opacity:.35;transform:translateY(20px);transition:opacity 500ms var(--ease-out),transform 650ms var(--ease-out);transition-delay:calc(var(--i,0)*70ms)}
  .js [data-rise].in{opacity:1;transform:none}
  .js .tile .shut{clip-path:inset(0 0 42% 0);transition:clip-path 1s var(--ease-io);transition-delay:calc(var(--i,0)*120ms + 100ms)}
  .js .tile.in .shut{clip-path:inset(0)}
  .js .bars details{opacity:.35;transform:translateY(14px);transition:opacity 450ms var(--ease-out),transform 550ms var(--ease-out);transition-delay:calc(var(--i,0)*60ms)}
  .js .bars.in details{opacity:1;transform:none}
  .js .big{transform:translateY(10%);opacity:.35;transition:transform .8s var(--ease-out),opacity .6s ease}
  .js .col.in .big{transform:none;opacity:1}
}
@keyframes lineup{to{transform:none}}
/* the desk only slides: it never starts hidden (an opacity start left the photo invisible in captures and on slow phones) */
@keyframes morphin{from{transform:translateY(48px)}to{transform:none}}
@media (prefers-reduced-motion:reduce){
  .strip,.phone img.long{animation:none}
  *{transition-duration:1ms!important}
}

/* ---------- phone ---------- */
/* on a phone the second line splits in two, so the headline can stay big (longest line 6.47em) */
@media (max-width:600px){.hero h1{--k:6.6}.hero h1 .ph-br{display:block;margin-top:.2em}}
@media (max-width:860px){
  .nav a:not(.go){display:none}
  .nav{gap:12px}
  .menu-btn:not([hidden]){display:flex;align-items:center;min-height:44px;padding:0 6px;font:600 16px/1 var(--sans);color:inherit;background:none;border:0;cursor:pointer;
    text-decoration:underline;text-decoration-thickness:2px;text-underline-offset:6px}
  .bar.aberto .nav{background:inherit}
  .bar.aberto .links{display:flex;flex-direction:column;position:absolute;top:100%;left:0;right:0;min-height:100svh;padding:4px var(--m) 24px;background:inherit;color:inherit}
  .bar.aberto .nav .links a{display:block;padding:14px 0;font-size:24px;line-height:1.1}
  .logo{width:128px}
  .hero h1{padding-top:128px}
  .hero-foot{grid-template-columns:1fr;margin-top:24px}
  .hero-foot .say,.offer,.morph,.hero-foot .fine{grid-column:1;grid-row:auto}
  .offer{gap:16px}
  /* phone: the desk runs edge to edge, in the flow (its own height, no absolute box), tall enough for the photo and its fade */
  .hero{padding-bottom:24px}
  .morph{margin:36px calc(-1 * var(--m)) 0}
  .js .morph{animation:none}
  .morph .fr{height:auto;min-height:0}
  .morph img{position:static;height:auto;aspect-ratio:4/5;max-height:600px;object-position:50% 0;
    -webkit-mask-image:linear-gradient(#000 64%,transparent);mask-image:linear-gradient(#000 64%,transparent)} /* taste-skill-ignore: a mask, not a fill: the desk photo fading into the red, asked for by the owner */
  .chips{margin:-8px 0 32px}
  .bench{grid-column:1 / -1;margin-top:24px}
  .grid{grid-template-columns:repeat(4,minmax(0,1fr));column-gap:16px}
  .names,.stage,.work h2{grid-column:1 / -1}
  .stage{display:none}
  .names li{margin-bottom:40px}
  .names li a{flex-direction:column;align-items:flex-start;gap:6px;color:var(--ink);padding:0}
  .names li a .n{font-size:11vw}
  .names li .m{display:block;aspect-ratio:16/10;background:var(--stone);margin-bottom:14px;overflow:hidden;position:relative}
  .names li .m img{width:100%;height:100%;object-fit:cover;object-position:top}
  .names li.on a .n{transform:none}
  .names li.on a .n::before{display:none}
  .switch-sec{grid-template-columns:minmax(0,1fr)}
  .switch-sec h2{font-size:10vw}
  .names li .m .note{display:flex;flex-direction:column;justify-content:flex-end;height:100%;padding:18px;background:var(--red);color:var(--paper);font-size:16px;line-height:1.4}
  .names li .m:has(.note){aspect-ratio:auto} /* sem tela pública: só a descrição, sem um bloco vermelho vazio de 16:10 */
  .names li .m:has(.note) .note{height:auto}
  .tile{grid-column:span 2}
  .tile h3{font-size:26px}
  .tile p{font-size:16px}
  .quote{grid-column:1 / -1;margin-top:56px;padding-left:0;padding-top:64px}
  .quote::before{font-size:120px;top:0}
  .quote blockquote{font-size:22px;line-height:1.3}
  .lists{grid-template-columns:1fr;row-gap:clamp(64px,14vw,120px)}
  .col:last-child{justify-self:start}
  .contact h2{font-size:min(12vw,calc((100vw - 2 * var(--m)) / 8.4))} /* "Conta o que você tem." numa linha: 8,1em */
  .strip figure{height:110px}
  .foot .cols{grid-template-columns:minmax(0,1fr);row-gap:32px}
  .foot .g-who,.foot .g-nav,.foot .g-co{grid-column:1}
  .foot .g-who .logo{width:128px}
  .foot .g-nav ul{grid-template-columns:repeat(2,minmax(0,1fr));column-gap:16px}
  .foot .base{flex-direction:column;align-items:flex-start}
  .foot .base .up{margin-left:0}
}
@media (min-width:861px){.names li .m{display:none}}
@media (max-width:600px){
  .tile{grid-column:1 / -1}
  .tile+.tile{margin-top:40px}
  .tile figure{aspect-ratio:3/2}
}
/* the smallest phones (320): after the 860 block, so these win over its .logo and .nav values */
@media (max-width:360px){.logo{width:104px}.nav{gap:6px}.nav .go{padding:14px 12px}.menu-btn:not([hidden]){padding:0 4px}.quote blockquote{font-size:20px}}

/* the real toggle of the case, flipping by itself */
.flipbook img:last-child{animation:flipbook 5s steps(1,end) infinite}
@keyframes flipbook{0%{opacity:0}50%{opacity:1}}
@media (prefers-reduced-motion:reduce){.flipbook img:last-child{animation:none;opacity:0}}

/* Turnstile: o quadro só aparece quando a Cloudflare pede um clique */
.ts:not(:empty){margin-top:16px}


/* ---------- 02/11 (2): faixa do vídeo (pk-), portfólio (pf- e .names/.stage), rodapé (ft-) ---------- */
/* pk: a dor riscada, o vídeo em destaque, a lista dos extras só para ler e um botão */
.pk-top{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));column-gap:24px;row-gap:28px;align-items:end}
.pk-hd{grid-column:1 / span 4;container-type:inline-size}
.pk-hd h2{font-size:min(var(--t-l),13.6cqi)} /* "Você seleciona." tem 7,1em: cabe na coluna */
.pk-dor{margin-bottom:18px;font:700 clamp(18px,1.5vw,22px)/1.35 var(--sans);color:#c9cfd2;text-decoration:line-through;text-decoration-color:var(--red);text-decoration-thickness:2px}
.pk-reel{grid-column:5 / -1}
.pk-reel .reel-play{left:20px;bottom:20px;min-height:56px;padding:0 24px;font-size:17px}
.pk-reel .reel-play .tri{border-left-width:14px;border-block-width:8px}
.pk-lh{margin-top:clamp(56px,6vw,96px);padding-bottom:16px;border-bottom:3px solid var(--paper);font:800 clamp(26px,2.4vw,38px)/1.02 var(--display);text-transform:uppercase}
.pk-list{list-style:none;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));column-gap:24px}
.pk-list li{display:flex;flex-direction:column;gap:4px;padding:16px 0 18px;border-bottom:1px solid #3a3a3a}
.pk-n{font:700 17px/1.3 var(--sans)}
.pk-d{font-size:16px;line-height:1.4;color:#c9cfd2}
.pk-p{margin-top:2px;font-size:15px;color:var(--paper)}
.pk-go{margin-top:clamp(32px,3.6vw,48px);display:flex;flex-wrap:wrap;align-items:center;gap:14px 28px}
.pk-go .btn{min-height:64px;padding:0 32px;font-size:18px}
.pk-go>span:not([hidden]){font-size:17px;line-height:1.4;max-width:44ch;color:#c9cfd2}
@media (min-width:861px) and (max-width:1180px){.pk-hd{grid-column:1 / span 5}.pk-reel{grid-column:6 / -1}.pk-list{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:860px){
  .picks{display:flex;flex-direction:column}
  .pk-top{grid-template-columns:minmax(0,1fr)}
  .pk-hd,.pk-reel{grid-column:1}
  .pk-hd h2{font-size:min(13vw,13.6cqi)}
  .pk-reel{margin:8px calc(var(--m) * -1) 0;aspect-ratio:auto;overflow:visible;background:none}
  .pk-reel video{height:auto;aspect-ratio:16/9;background:var(--ink-2)}
  .pk-reel .reel-play{position:static;display:flex;justify-content:center;margin:12px var(--m) 0;min-height:60px}
  .pk-go{order:2;margin-top:20px}
  .pk-go .btn{width:100%;justify-content:center}
  .pk-lh{order:3}.pk-list{order:4;grid-template-columns:minmax(0,1fr)}
}

/* pf: o portfólio. Nomes mais enxutos à esquerda, a prévia maior à direita; numerados; no celular, um carrossel com prévia grande */
.names{grid-column:1 / span 5;counter-reset:pf}
.names li:not([hidden]){counter-increment:pf}
.names li{display:grid;grid-template-columns:3.2em minmax(0,1fr);align-items:baseline}
.names li::before{content:counter(pf,decimal-leading-zero);font:600 15px/1 var(--sans);color:var(--muted)}
.names li a{flex-wrap:wrap;column-gap:14px;row-gap:2px;padding:8px 0}
.names li a .n{font-size:clamp(28px,2.7vw,44px)} /* "Minha Vida Nada Diabético" (11,6em) numa linha na coluna de 5 */
.names li a .d{display:inline;font-size:15px}
.names li.on::before{color:var(--red)}
.names li.on a .n{transform:translateX(10px)}
.bench{grid-column:1 / span 5}
.stage{grid-column:6 / -1;top:12vh}
.stage .media{grid-template-columns:minmax(0,1fr) 24%}
.stage .screen{border:1px solid var(--stone-2)}
.cap{margin-top:14px;align-items:baseline;font-size:17px}
.cap #cap-t{font:800 clamp(22px,1.8vw,28px)/1.05 var(--display);text-transform:uppercase}
.cap a{display:inline-flex;align-items:center;min-height:44px;white-space:nowrap;text-underline-offset:5px;text-decoration-thickness:2px}
.chips{align-items:center}
.chips button{min-height:48px;padding:0 20px;font-size:17px}
.pf-count{margin-left:auto;font-size:16px;color:var(--muted)}
@media (max-width:860px){
  .names{display:flex;gap:14px;overflow-x:auto;scroll-snap-type:x mandatory;margin-inline:calc(var(--m) * -1);padding:0 var(--m) 14px;scroll-padding-inline:var(--m)}
  .names li{flex:0 0 min(84vw,540px);display:flex;flex-direction:column;gap:8px;margin-bottom:0;scroll-snap-align:start}
  .names li::before{order:2;font-size:14px}
  .names li[data-of]::before{content:counter(pf,decimal-leading-zero) " / " attr(data-of)}
  .names li a .n{font-size:clamp(30px,8.4vw,46px)}
  .names li a .d{display:block;color:var(--muted);font-size:16px}
  .names li a[href="case-atha.html"] .d::after{content:" · Ver o case →";color:var(--ink);font-weight:700}
  .pk-list li{padding:12px 0 14px}
  .names li .m{aspect-ratio:16/10;border:1px solid var(--stone-2)}
  .names:focus-visible{outline:2px solid currentColor;outline-offset:2px}
  .pf-count{margin-left:0;flex-basis:100%}
}

/* ft: rodapé com o menu; os dados da empresa em letra miúda, na faixa de baixo */
.foot .g-nav{grid-column:7 / -1}
.foot .g-nav ul{grid-template-columns:repeat(3,max-content);column-gap:40px}
.foot .base{flex-wrap:wrap}
.foot .base .ft-legal{flex-basis:100%;order:-1;font-style:normal;font-size:13px;line-height:1.5;color:#a9b1b5}
.ft-legal a{color:inherit;text-underline-offset:3px}
@media (max-width:860px){.foot .g-nav{grid-column:1}.foot .g-nav ul{grid-template-columns:repeat(2,minmax(0,1fr))}}
.cap a[hidden]{display:none}
@media (min-width:601px) and (max-width:860px){.pk-list{grid-template-columns:repeat(2,minmax(0,1fr))}}